carolynkesterton.com
a creative copywriter a creative copywriter for brochures, websites, and all communications media
a creative and compelling copywriter

A full range of copywriting services

marketing | business

Marketing

Having previously worked for regional newspapers and advertising agencies, I have extensive experience of copywriting in all its forms and am confident of my ability to work quickly and under pressure.

I am able to handle all assignments including advertising copy, technical detail, sales information, corporate publications and scripts/voiceovers, and am particularly strong on concept and thematic development.

I am happy to work from a tight brief, or can supply ideas and copy outlines following a general discussion. I have a clear understanding of marketing strategy, an excellent knowledge of grammar and a genuine desire to produce well written, workable copy which achieves the correct tone and style whatever the requirement.

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Business

There are times when it is absolutely essential that a document is written to hit just the right note.

Whether it's a sales leaflet, business presentation, or (not so!) straightforward letter of complaint, finding the correct tone and style can represent the difference between success and failure.

Yet writing to order often proves difficult for people in a hurry, meaning these very important items are tackled only at the last minute. The resulting documents, though produced with good intent, all too often fail to create the right impression and reflect badly on the businesses issuing them.

Striking the right chord is particularly important when producing documents for use by technical or professional organisations, or when trying to present ideas in the most favourable light, for example a tender document, technical report, press release or advertisement.

If you have ever wished that someone could quickly and cost effectively turn your ideas into convincing and easily understood text, perhaps I could be of service. As a professional freelance writer, I am well used to dealing with a wide range of large and small businesses, and offer speedy, confidential and cost effective writing services.

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Copyright © 2002, carolynkesterton.com. All rights reserved.
range
a creative copywriter

Copywriting services

Contact me for more details and examples of my work.

Product leaflets
Company brochures
Newsletters
Advertisements
Flyers and mailshots
Websites
Press releases
Articles

Proposals
Sales aids
Technical reports
Presentations
Letters of complaint
Customer service correspondence

Client base

To date, I have written copy for use by a wide range of organisations, including:

Birmingham City Council
Bretby Conference Centre
Citizens Advice Bureaux
Co-operative Society
Credit Protection Association plc
Dudley Borough Council
Eversheds East Midlands
Macfarlane Group
P & O Properties
Peugeot
Saab
Spline Masters
Staffordshire Training & Enterprise Council
Streamline Press
The Leukaemia CARE Society
The Galvanizers' Association
The Samaritans
Valor Heating

and numerous others...